Why it worked
The video provides timely and highly sought-after information about a major music event, directly addressing a common search query for festival-goers.
Summary
The set times for Calvin Harris's performance at Hampden have been announced, with other artists like Jazzy, Ewan McVicar, and MK also performing. The video details the schedule, highlighting Calvin Harris's two-hour set.
Structure
- 1Set times announced
- 2Listing supporting artists
- 3Detailing Calvin Harris's set time
- 4Explaining the duration of the set
- 5Introducing the creator
Product placement
Calvin Harris ACTS - he is a performer whose set times are announced. Removing this would change what happens in the video.
Ewan McVicar ACTS - he is a performer whose set times are announced. Removing this would change what happens in the video.
MK ACTS - she is a performer whose set times are announced. Removing this would change what happens in the video.
Jazzy ACTS - she is a performer whose set times are announced. Removing this would change what happens in the video.
On-screen text
CALVIN HARRIS HAMPDEN
SET TIMES ANNOUNCED
Times
5:00 PM | Doors open
Saturday - 5:30 PM | JAZZY
Sunday - 5:30 PM | Ewan McVicar
7:20 PM | MK
9:00 PM | Calvin Harris
11:00 PM | Curfew
| Subject to change |