This Ilorin cold has frozen my brain.

@esarcollectiongoldjewelr

1.8K followers · usually 1.3K views a post

Views

30.3K

Likes

798

Comments

57

Shares

84

Promoted product

eS-aR Gold Collections

Why it worked

The video uses humor and a sense of urgency to create a compelling offer for gold jewelry. The relatable "cold weather" excuse for a sale, combined with a specific price point and a clear call to action, makes the promotion memorable and encourages immediate engagement.

Summary

A seller humorously offers gold jewelry at a discounted price of ₦150,000 per gram, attributing the offer to a temporary state of mind caused by the cold weather. The seller urges viewers to take advantage of this limited-time "cold weather" offer before their pricing returns to normal.

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Transcript, structure and on-screen text

4 beats, a 39-word transcript and 4 lines of on-screen text — the parts you need to write your own version.

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Original caption

This Ilorin cold has frozen my brain! 😂 Before my brain comes back to normal, come and buy your gold for ₦150,000 per gram. 🤭💛 Abeg, use this rare opportunity before the weather changes... because once my brain defrosts, the price might recover too! 😂✨ eS-aR Gold Collections — don't say I didn't tell you. 😉 #18karat #21kgold #18karatgoldjewelry #100kviews #500kviews💯💯💯💯💯💯