Why it worked
The video likely performed well due to its visually striking and easily replicable effect, leveraging a popular trend format on TikTok. The clear demonstration and call to action to 'Try this template' encourage user participation and sharing.
Summary
The video shows two individuals demonstrating a visual effect where a colorful, distorted image of a face appears within their hands. The effect is applied using a template, likely from a video editing app like CapCut, as suggested by the on-screen text.
Structure
- 1Person 1 shows a colorful geometric shape in their hands.
- 2The shape transforms into a distorted face.
- 3Person 2 demonstrates the same effect with a different face.
- 4The video shows a phone screen with a TikTok interface, indicating the template is from CapCut.
- 5The user is prompted to 'Try this template'.
Product placement
CapCut: it ACTS - it is used to edit videos, as indicated by the caption "CapCut - Try this template" and the context of the video showing a template being used. Removing it would change the context of how the video was made.
TikTok: it APPEARS - it is the platform on which the video is hosted, evidenced by the UI elements like the creator handle, likes, comments, and share buttons. Removing it would mean the video could not be viewed in its current context.