Why it worked
The video likely worked due to its relatable and humorous portrayal of men engaging in makeup routines, combined with visually appealing aesthetics and popular beauty product placements.
Summary
The video shows a person applying makeup, intercut with shots of them lounging and stretching. The person applies foundation and setting spray, showcasing different makeup products.
Structure
- 1Applying makeup
- 2Lounging and stretching
- 3Applying foundation
- 4Applying setting spray
- 5Final look
Product placement
LANEIGE (appears, removing it would not change what happens in the video)
SHISEIDO (appears, removing it would not change what happens in the video)
GIORGIO ARMANI (appears, removing it would not change what happens in the video)
URBAN DECAY (appears, removing it would not change what happens in the video)
On-screen text
men who do makeup >>>