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Hook
GUILTY OF ROBLOX DRILOX DRILL
@kizzlefxx
48.8K followers · usually 11.0K views a post
Views
116.2K
Likes
10.2K
Comments
326
Shares
12.9K
View velocity
+18.9K views over 21.8d · ~865/day · 9 observations
Why it worked
The video leverages a popular game (Roblox) and a trending meme format (courtroom drama with rap) to create relatable and humorous content for its target audience.
Summary
This animated video depicts a Roblox avatar on trial in a courtroom, accused of "Roblox drill drill." The avatar raps about their in-game activities, such as switching servers and playing in Brookhaven, and claims to be a "headshot buster."
Structure
- 1Avatar on trial for Roblox drill
- 2Rapping about in-game activities
- 3Claiming to be a skilled player
- 4Courtroom setting with other avatars
Product placement
Roblox (game): The video is set in a Roblox-themed courtroom and features Roblox avatars. The game itself is the subject of the video's narrative. Removing it would change the video's entire context and meaning. Nike (apparel brand): The main character wears a Nike tracksuit and a Nike bandana. This apparel merely appears and does not affect the video's narrative or functionality.
On-screen text
GUILTY OF
ROBLOX
DRILOX DRILL
ROBLOX
AND
GRINDING
GOT ALL
ROBLOX
SEE
I'M
TO
SERVER
IN BROOKHAVEN
WORKER
A BRAIN
IN
HEADSHOT
BUSTER
Transcript
Original caption
Replying to @Grim🙏🏾 Guilty Of Creating Roblox UK Drill 🥷😂!! #roblox #robloxgang #robloxtrend #robloxmeme #robloxfyp
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