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37.4Silent UGCContrarian hookLifestyle
Hook
Didn't feel like paying $50 so I'll grow my own plant.. iykyk
@unknown_plantguy
10.9K followers · usually 1.3K views a post
Views
46.4K
Likes
2.4K
Comments
60
Shares
127
Why it worked
The video tapped into the 'plant parent' community's desire for affordable and accessible plant ownership, using a relatable scenario of finding a 'hack' to acquire a desirable plant for free.
Summary
The video shows a person in a plant nursery looking at a large, variegated Alocasia plant. The on-screen text indicates they decided not to pay $50 for it and will grow their own. The person then shows a handful of corms, implying they are taking them to propagate their own plant.
Structure
- 1Viewer is in a plant nursery looking at an Alocasia plant.
- 2On-screen text states the decision to grow their own plant instead of buying an expensive one.
- 3The person shows a handful of corms.
- 4The implication is that these corms will be used to grow a new plant.
On-screen text
Didn't feel like paying $50 so I'll grow my own plant.. iykyk
Original caption
Imagine finding corms poking out the alocasia you like! Yea I’m taking a few 😅 #PlantTok #plantcollection #planttiktok #PlantLover #alocasia
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