NEW TIKTOK "TEXT" FEATURE

@toluoflele

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SoundTikTok sound · original sound - toluoflele

Why it worked

The video leverages a trending feature on TikTok and provides a clear, actionable tip that promises increased reach and engagement. The "cheat code" framing and the emphasis on a "secret" method (posting to stories) likely drove curiosity and adoption.

Summary

The video explains a new text feature on TikTok that can help creators get pushed to the FYP. It instructs users to use the text feature, post it to their story instead of their main feed, and do it daily to build momentum and engagement.

Structure

1Introduce new TikTok text feature
2Explain how to use it (open TikTok, hit plus, swipe to text)
3Type a simple sentence, choose a style
4Post to story, not main feed
5Explain why stories get more engagement
6Encourage daily use for momentum and virality

Product placement

TikTok: it ACTS as the platform where the video is posted and where the new text feature is demonstrated. Removing it would change what happens in the video.

On-screen text

NEW TIKTOK "TEXT" FEATURE (do this in August to get pushed to fyp

Original caption

Try this now #goviral #toluoflele

More from @toluoflele

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Transcript

TikTok just gave us the cheat code. Do you know what this is anyways? This is good. Good. Nice. And if you today, you are already behind. See, this is what you're gonna do. You're gonna open TikTok, hit the plus button. That big plus button. Like you were about to post. But don't record anything yet. You swipe over to text. Now type one sentence. Keep it simple. It could be a question. It could be Happy New Month. August is gonna favor you. It could be prayer. Yeah. Now TikTok loves timing. So fresh, relevant, current stuff. Now it's next. You will see a few text style pops up. Keep. Pick one and keep on moving. Don't sit here trying to make everything perfect. No, you can add sound if you want to, but honestly, I will let TikTok pick its sound for you. Alright, now here's the part most people don't post it on your main page on this. No, send it to your story. That's where the thing is happening. Extra push is getting on stories now. Stories are getting way more engagements. People, people don't know, people hardly use it. So that's your opportunity. Do it once a day. It takes you maybe 60 seconds. Let that story views just build momentum on that story. Okay? This month, we're gonna go viral together. This month, we're gonna make. Make amazing content. Do that now. Now.