fruit by the foot

@klemfamily

4.1M followers · usually 695.8K views a post

Views

13.6M

Likes

25.9K

Comments

250

Shares

397

SoundTikTok sound · original sound - klemfamily

Promoted product

Fruit by the Foot

Fruit by the Foot is the snack that keeps on going! Take time to unwind with 3 feet of fruity deliciousness in a range of flavors, perfect for kids.

Why it worked

The video leverages a popular challenge format with a family-friendly product, creating engaging and shareable content. The "pie in the face" consequence adds a humorous and memorable element, encouraging viewer interaction and brand recall.

Summary

A family participates in a "Fruit by the Foot Challenge" where they race to eat the candy through a straw. The two daughters, Taylor and Lauren, win the challenge, leading to the father getting a pie in the face. The video promotes Fruit by the Foot as a snack for lunchboxes and family fun.

Structure

1Introduction to the Fruit by the Foot Challenge
2Participants race to eat the candy
3Taylor and Lauren win the challenge
4Father gets pied in the face

Original caption

#ad Pick up your @Fruit by the Foot today! It’s a great snack for the lunch box and family fun! #fruitbythefoot #familygamenight #familyfun #fungame

More from @klemfamily

Product placement

Fruit by the Foot (eats): A fruit snack that is consumed by the participants in a challenge. Removing it would change the video's premise. It is the subject of the challenge. #ad (disclosure): A label indicating the content is sponsored. Removing it would remove the disclosure, but not change the video's content.

Call to action

Pick up your @Fruit by the Foot today! It’s a great snack for the lunch box and family fun!

On-screen text

Taylor Brian Lauren Last one done Taylor & Lauren Win!

Transcript

Last one done Last one done gets pie Go! We partnered with Fruit by the Foot for this challenge. Fruit by the Foot taste good and last family playtime. Select Fruit by the Foot products now have no colors from artificial sources. Taylor & Lauren Win! Ok I got it! Stop up on Fruit by the Foot now as we head into the new school year.