Why it worked
The video likely performed well due to its aesthetic appeal, showcasing a desirable bedroom setup with a focus on the popular material of linen. The clear, albeit brief, brand attribution in the form of on-screen text and caption makes it easily identifiable for viewers interested in home decor.
Product placement
Adairs: ACTS - it is the brand of bedding shown and mentioned, implying it is the source of the bedding. Removing it would change the attribution of the bedding. Adairs bedding: APPEARS - the bedding itself is shown, but the brand name is the primary identifier. Removing it would change the attribution of the bedding.