Why it worked
The video taps into a relatable feeling of being unmoored or forgetful, which is amplified by the common cultural touchstone of true crime documentaries. The simple, visual format with text overlay makes it easily digestible and shareable.
Summary
The creator is holding a mug of coffee and reflecting on how, after watching many murder documentaries, they've realized they can rarely prove their own location. This is presented as a relatable observation.
Structure
- 1Holding a mug of coffee
- 2Text overlay about murder documentaries
- 3Relatable observation about proving location
On-screen text
Been watching a lot of murder documentaries and the one thing I've realized is that I can almost never prove where I am