Why it worked
The video uses a popular song as a hook to draw viewers in, then transitions to a promotion for a related game, leveraging the audience's interest in trivia and music.
Summary
The video presents a trivia question about the song "Hot To Go" by Chappell Roan, offering multiple-choice answers. It then transitions to a promotional screen for "Trivia Murder Party II", urging viewers to wishlist the game now.
Product placement
Chappell Roan's "Hot To Go" (song) - appears, removing it would not change what happens in the video.
Trivia Murder Party II (game) - acts, it is the subject of the video, removing it would change what happens in the video.