looks and smells expensive!

The video works because it taps into a desire for affordable luxury and aesthetically pleasing products, using a relatable "haul" or "review" format. The creator's genuine enthusiasm and clear explanation of the product's benefits, combined with a subtle call to action, encourage viewer engagement and potential purchases.

The creator showcases a car air freshener from the brand BERLIVE, highlighting its aesthetic appeal and strong, pleasant scents. She explains how the product works and praises the company for clearly labeling each scent's inspiration, unlike other brands.