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All breakouts
15.9Silent UGCLifestyle
Hook
Hey
@_thisisthewholepoint
14.7K followers · usually 463 views a post
Views
7.3K
Likes
59
Comments
5
Shares
1
Promoted product
KiwiCo
Why it worked
The video taps into the universal appeal of satisfying visual content, specifically the mesmerizing effect of a lava lamp. The addition of a child's interaction and the clear branding of KiwiCo make it relatable and aspirational for parents looking for engaging activities for their children.
Summary
A child interacts with a KiwiCo lava lamp kit, adding a component that causes the lava lamp to bubble and change colors. The video showcases the fun and engaging nature of the science experiment.
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Transcript, structure and on-screen text
4 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
@KiwiCo always sending my kids the best boxes. They LOVE this lava lamp #lavalamp #scienceathome #subscriptionbox #worthit