Loading video…
All breakouts
77.0Talking HeadOther hookLifestyle
Hook
IKEA MALM DRAWERS
@homebykelsea
19.4K followers · usually 7.8K views a post
Views
593.4K
Likes
29.8K
Comments
65
Shares
5.1K
Promoted product
IKEA STORKLINTA
Why it worked
The video taps into a common pain point for DIY and home decor enthusiasts: a beloved, discontinued product. By offering a readily available and suitable alternative, the creator provides immediate value and practical advice.
Summary
The creator shares that IKEA has discontinued the MALM drawers used for a viral dressing table. As an alternative, they suggest the STORKLINTA 3 chest of drawers, highlighting their wider size for more storage.
Structure
- 1Announces discontinuation of IKEA MALM drawers
- 2Introduces IKEA STORKLINTA drawers as an alternative
- 3Highlights the benefits of the STORKLINTA drawers
Product placement
IKEA MALM DRAWERS: ACTS - these are furniture drawers that the creator used for a dressing table. Removing them would change what happens in the video. IKEA STORKLINTA: ACTS - these are furniture drawers that the creator suggests as an alternative to the MALM drawers. Removing them would change what happens in the video.
On-screen text
Original caption
So sadly IKEA has discontinued the malm drawers I used for my viral dressing table, but fear not as I’ve found an alternative for you! Just use the STORKLINTA 3 chest of drawers, they are wider but that just means more space for all your essentials😍 #dressingtable #bedroominpso #ikeahack #DIY #diyhacks
More from @homebykelsea
More breakout videos from this creator.
