i'm here in

@ttylerwells

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SoundTikTok sound · original sound - ttylerwells

Promoted product

Lollapalooza merchandiselollapalooza.com

Lollapalooza | Grant Park, Chicago | July 30 – Aug 2, 2026

Why it worked

The video taps into the excitement and FOMO (fear of missing out) associated with music festivals and exclusive merchandise. By showcasing a wide variety of artist and festival-branded items, it appeals to fans' desire to connect with their favorite artists and commemorate the event, while the creator's relatable commentary and minor complaint add a touch of authenticity.

Summary

The creator explores the artist and festival merchandise at Lollapalooza, showcasing various artist-specific items and the festival's own branded merchandise, including a collaboration with Hollister. They also discuss a promotion for a free tote bag with a minimum purchase, which leads to a minor complaint about the availability of the promotional item.

Structure

1Exploring artist merch lines
2Showcasing various artist merchandise
3Discovering a Hollister collaboration

Original caption

scoping out the artist and festival merch for @Lollapalooza 👀 #lollapalooza #festivalmerch #lollapalooza2026 #artistmerch #musicfestival

More from @ttylerwells

Product placement

Lollapalooza (festival): appears as a watermark/brand on various merchandise and signage throughout the video. Removing it would change the context of the video. Tate McRae (artist): appears on merchandise (hoodie, t-shirts). Removing it would change the specific merchandise shown. Smashing Pumpkins (artist): appears on merchandise. Removing it would change the specific merchandise shown. Charli XCX (artist): appears on merchandise. Removing it would change the specific merchandise shown. Lorde (artist): appears on merchandise. Removing it would change the specific merchandise shown. Olivia Dean (artist): appears on merchandise. Removing it would change the specific merchandise shown. Hollister (brand): appears as a prominent sign and on merchandise. Removing it would change the context of the collaboration shown.

Call to action

SHOP MORE MERCH ONLINE AT STORE.LOLLAPALOOZA.COM

On-screen text

MERCH DAILY DROPS LOLLA GIRL FREE TOTE BAG WHEN YOU SPEND $140 OR MORE *APPLIES TO FESTIVAL MERCHANDISE ONLY. WHILE SUPPLIES LAST. SHOP MORE MERCH ONLINE AT STORE.LOLLAPALOOZA.COM HOLLISTER HOLLISTER Lollapalooza $38 $50 $50 $40 FEEL GOOD Drop by for live DJ sets and free good vibes. Location: Grant Park Lolla Cutoff Tee S-M-L-XL-2XL-3XL $42

Transcript

i'm here in the line for artist merch at Lollapalooza and for what it's worth, anyone interested in seeing it, this is what the offerings are. we've got, I actually can't tell who a lot of these people are. I mean, like I can't read them from here. Oh my god, suck my blank is fun. Oh my god, suck my blank is fun. But what I'm getting, XX neighborhood, there's Jennie. I'm gonna get, I'm gonna get this. I'm sorry to serve. This is everything else they have of Tate. Smashing Pumpkins. Smashing Pumpkins. Charli XCX. that's not Charli. Where's Charli? Maybe it's all sold out. Lorde, "festival run", that's cute. What is that? Olivia Dean? Yep, it's a serve. It's a serve. Wow, this is the Lollapalooza merch tent. I needed to come in here a long time ago. These are cute. Oh my god. I could be in here forever. I love that one. I saw that one earlier. I love the back. Yeah, I love that so much. I think I do need one. How much is it? Doesn't say. Wait. They have a collab with Hollister and they're really cute. This one's kind of cool, a cutoff tee. The blanket is really cute too. Alright, I'm gonna complain for a second cause I haven't done this festival yet. So you're supposed to get this tote bag for free when you spend $140 or more. I just did. And then I check out, I get the bandana. I have, maybe four, maybe four carrying. Do you have a bag? Yeah, but we sell it. And then older woman points to this bag, and I'm like, oh, the only bag you have is the one you're supposed to if you spend $140?? Which I did. And she's like, well, today we're only selling bandanas. So I have to, like, guard it with my life. Like, I don't know, irritating. Anyway, rant over. First world problem. Definitely first world problem.