Why it worked
The post likely resonated with viewers by tapping into a shared experience or curiosity about mortgage rates during a specific economic period (Covid), prompting engagement through a direct question.
Summary
The post displays information about a mortgage loan, including the original loan amount, interest rate, loan term, and start date. It asks viewers what interest rate they locked in during Covid.
Structure
- 1Title: Mortgage Loan
- 2Loan Details: Principal balance, Original loan amount ($465,000.00)
- 3Interest Rate (2.500%)
- 4Loan Term (30 years)
- 5Loan Start Date (Dec 1, 2020)
- 6Question: What rate did you lock in during Covid?
On-screen text
MORTGAGE LOAN
Principal balance
Original loan amount
Interest rate
Loan term
Loan start date
What rate did you lock in
during Covid?
$465,000.00
2.500%
30 years
Dec 1, 2020