Me at 20: "Maybe I'll start a side hustle..."

@maddyglynn_

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Why it worked

The video taps into the aspirational desire for financial success and freedom, showcasing a relatable journey from struggle to significant wealth achieved through a "side hustle." The rapid progression and visual cues of success create a compelling narrative that resonates with viewers seeking similar outcomes.

Summary

The video contrasts the creator's financial situation at age 20, when she considered starting a side hustle, with her situation at age 23, when she is a millionaire due to that hustle. It shows her at different stages of success, from shopping to enjoying luxury items and travel.

Structure

1Me at 20 considering a side hustle
2Me at 23 as a millionaire
3Shopping at Sephora
4Checking sales figures
5Relaxing in a luxurious setting
6Arriving in a luxury car
7

Original caption

20 y/o Maddy who was struggling to pay rent each month would NEVER have imagined this is how that ‘little’ side hustle would turn out 🥹

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Enjoying champagne

Product placement

Sephora: it appears as a bag the creator is holding. Removing it would not change what happens in the video. Nicolas Feuillatte: it appears on champagne glasses. Removing it would not change what happens in the video.