ASH LATTE BREEZY WAVE Boho Braids

@therealsahana

155.7K followers · usually 793 views a post

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2.4K

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58

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SoundTikTok sound · Gymnopedie No.1 [Piano famous song](204824)

Promoted product

Outre X-Pression

Why it worked

The video taps into a common frustration for beauty enthusiasts: popular products being sold out. It offers a relatable problem and a potential solution, showcasing a desirable alternative that is presented as superior.

Summary

The creator is showing braiding hair they purchased, specifically Outre X-Pression in the "Ash Latte Breezy Wave Boho Braids" style. They mention that the desired organic hair was sold out and they had to find an alternative, which they believe is better as it's human hair.

Structure

1Showing Outre X-Pression braiding hair
2Mentioning the Ash Latte Breezy Wave Boho Braids style
3Explaining the difficulty in finding the desired hair
4Presenting an alternative human hair option

Product placement

Outre X-Pression: ACTS - This is a brand of braiding hair that is shown and discussed as the product being used for a hairstyle. Removing it would change the video's subject. Capelli: ACTS - This is a brand of braiding hair that is shown and discussed as the product being used for a hairstyle. Removing it would change the video's subject. KANEKALON: APPEARS - This is a material used in the braiding hair, visible on the packaging. Removing it would not change what happens in the video.

Original caption

My first time getting braids in years and I couldn’t find hair 🙄🤣 The girls are eating this style up🤣 I don’t blame yall I want it too! #organiquehair #ashlatte #ashlattebreezywaveorganiqueboho #bohobraids #breezywave

More from @therealsahana

On-screen text

ASH LATTE BREEZY WAVE Boho Braids Watch me braid my hair in 3min 🔥 Breezy wave, ash latte, and ash platinum hair, GO GET ALTERNATIVE, BETTER HUMAN ANYWAY, BUT BELIEVE LIKE, SUPPLIES

Transcript

So, apparently, y'all sold out the Ash Lati organic hair. So I had to go get an alternative, which I feel like is better because it's human hair anyway. But I can't believe y'all. I want to like legit like 15 beauty supplies in LA and come find it. And I call it probably like 30. So, we'll see.