HOW MUCH?

@dropship

4.5M followers · usually 7.7K views a post

Views

51.2K

Likes

3.6K

Comments

77

Shares

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SoundTikTok sound · original sound - dropship

Promoted product

Dropship.iodropship.io

Dropship - Discover Winning Products To Sell

28 videos3 creators

Why it worked

The video uses a narrative hook and a surprising twist in pricing to capture viewer attention. The subtle promotion through the creator's bio link aligns with the 'native_mention' strategy, making it less like a direct advertisement and more like organic content.

Summary

A woman in a jewelry store is told that the stones are not for sale, as they were forged in ancient times. She is then told they are worth 50,000, but after a moment of consideration, the price is revealed to be 100,000.

Structure

1Introduction of the jewelry and the question of price.
2The stones are revealed to be not for sale.
3The historical significance and value of the stones are discussed.

Original caption

Psychological marketing 👏 #entrepreneur #viral #fyp

More from @dropship

Product placement

The video features a jewelry store and its products. The promoted product is Dropship, an e-commerce software, which is subtly integrated through the creator's bio link and the overall theme of selling products.

On-screen text

HOW MUCH? THEY'RE NOT FOR SALE. WHAT DO YOU MEAN, THEY'RE NOT FOR SALE? THE STONES WERE FORGED IN WHITE BONE CAVE DURING THE QING DYNASTY. I BRING THEM OUT SIMPLY TO ADMIRE. NAME YOUR PRICE. IT'S REALLY NOT ABOUT MONEY. ANYWAY I'M ACTUALLY 20,000 $ MISSING.. I'M.. I'M SORRY. 50,000 $ FOR THE PAIR. THEY DO LOOK MAGNIFICENT ON YOU. BUT WHAT WOULD MY ANCESTORS SAY? 100,000 $ SAY? LET ME WRAP THIS UP FOR YOU.

Transcript

HOW MUCH? THEY'RE NOT FOR SALE. WHAT DO YOU MEAN, THEY'RE NOT FOR SALE? THE STONES WERE FORGED IN WHITE BONE CAVE DURING THE QING DYNASTY. I BRING THEM OUT SIMPLY TO ADMIRE. NAME YOUR PRICE. IT'S REALLY NOT ABOUT MONEY. ANYWAY I'M ACTUALLY 20,000 $ MISSING.. I'M.. I'M SORRY. 50,000 $ FOR THE PAIR. THEY DO LOOK MAGNIFICENT ON YOU. BUT WHAT WOULD MY ANCESTORS SAY? 100,000 $ SAY? LET ME WRAP THOSE UP FOR YOU.