Why it worked
The video uses a common visual trope of opening a refrigerator to reveal its contents, combined with an intriguing on-screen text that creates curiosity about the percentage split and the meaning of the emojis.
Summary
The video shows a hand opening a refrigerator. Inside, the shelves are filled with various items, including skincare products, drinks, and some food items. The on-screen text displays a percentage split with emojis, suggesting a comparison between two categories of items.