Why it worked
The video taps into the strong community and passion surrounding cruise line travel, specifically Royal Caribbean, by offering a subjective ranking that invites engagement and discussion.
Summary
The video presents a ranked list of Royal Caribbean cruise ships, from best to worst, based on the creator's personal experience. The list includes ships like Star of the Seas, Icon of the Seas, and Symphony of the Seas, among others.
Structure
- 1Title card: Ranking Royal Caribbean Ships
- 2List begins: Best to Worst
- 3Ships 1-5 are shown
- 4Ships 6-10 are shown
- 5Call to action: Ask for viewer opinions
Product placement
Royal Caribbean: (a) it ACTS - it is the subject of a ranking, implying the creator has experienced its services; removing it would change what happens in the video. This is incidental as the video is about ranking, not promoting the cruise line itself.
Call to action
Do you agree? Which is your favorite?
On-screen text
Ranking Every Royal Caribbean Ship I've Been on
Best to Worst
1. Star of the Seas
2. Icon of the Seas
3. Symphony of the Seas
4. Wonder of the Seas
5. Quantum of the Seas
6. Harmony of the Seas
7. Allure of the Seas
8. Mariner of the Seas
9. Freedom of the Seas
10. Voyager of the Seas