Why it worked
The creator taps into a common desire for attractive scents and leverages social proof by mentioning multiple compliments. The surprisingly low price point creates a strong incentive for viewers to check out the product, making it a compelling "deal" to share.
Summary
The creator discusses a perfume that he finds incredibly attractive on women, noting that multiple people have complimented it. He reveals that the perfume is surprisingly affordable, costing less than $18, and that it has a long-lasting, refreshing, and feminine scent.