Don't Pay $54

@trayonthemove

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SoundTikTok sound · Welcome to NYC

Promoted product

SUMMIT One Vanderbilt: Entry Ticket

SUMMIT One Vanderbilt blends elements of art, technology, architecture, and thrill to take the concept of NYC “observation decks” to entirely new heights.

2 videos

Why it worked

The video effectively uses a 'money-saving' hook by contrasting a higher price with a lower one, directly appealing to budget-conscious viewers. It also visually showcases the attraction's appeal with stunning city views, creating desire and a sense of urgency to book.

Summary

This video promotes discounted tickets to SUMMIT One Vanderbilt in New York City, encouraging viewers to book for a unique experience with stunning city views. It highlights a lower price point than the standard $54 ticket, suggesting a way to save money while enjoying the attraction.

Structure

1Introduction with price comparison
2Showcasing NYC skyline and attraction views
3Highlighting the discounted price
4

Original caption

📍💚 Tap the green location tag to compare today’s price and see if there are any available deals. Discounts, cash back, pricing, and availability are subject to eligibility and may change at any time. #tiktokgosale #SummitOneVanderbilt #DateIdeas #Solodate #VisitNYC

More from @trayonthemove

Product placement

SUMMIT One Vanderbilt: Entry Ticket - This is an attraction in NYC that people can visit. It ACTS as a destination that people can purchase tickets for. Removing it would change what happens in the video.

Call to action

Tap the green location tag to compare today’s price and see if there are any available deals.

On-screen text

Don't Pay $54 PAY LESS THAN $41 Book Here

Transcript

Don't Pay $54 Ladies and gentlemen Welcome to New York City PAY LESS THAN $41 Explore the towering skyscrapers bustling streets, and endless possibilities Sit back, relax, and soak in the mesmerizing aerial views of this iconic metropolis Book Here Book Here Book Here Book Here