This video likely performed well due to the "use it or lose it" challenge, which taps into a common desire to reduce waste and be resourceful. The simple, accessible recipe using common pantry staples also makes it relatable and easy for viewers to replicate.
Summary
The creator uses a can of pumpkin and a box of Red Velvet cake mix to make cookies. They mix the ingredients, form cookie dough balls on a baking sheet, bake them, and then frost the cookies with vanilla frosting.
Structure
1Gather ingredients: pumpkin, cake mix, frosting
2Combine pumpkin and cake mix
3Form cookie dough balls
4
Original caption
Thanks for the suggestion @Kimberly | Mom of 2 🩷💙 #redvelvet #pumpkin #cookies #useitorloseitbasket #useitupchallenge
More from @__amber.nicole__
More breakout videos from this creator.
Bake cookies
5Frost cookies
6Show finished cookies
Product placement
Betty Crocker Red Velvet cake mix: ACTS - used as an ingredient to make cookies. Removing it would change what happens in the video.
Kroger 100% Pure Pumpkin: ACTS - used as an ingredient to make cookies. Removing it would change what happens in the video.
Duncan Hines Vanilla Frosting: ACTS - used as a topping for the cookies. Removing it would change what happens in the video.
On-screen text
Using a can of pumpkin from my Use It or Lost It Basket with a box of cake mix to make cookies