This video likely performed well due to the "use it or lose it" challenge, which taps into a common desire to reduce waste and be resourceful. The simple, accessible recipe using common pantry staples also makes it relatable and easy for viewers to replicate.
Summary
The creator uses a can of pumpkin and a box of Red Velvet cake mix to make cookies. They mix the ingredients, form cookie dough balls on a baking sheet, bake them, and then frost the cookies with vanilla frosting.
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Transcript, structure and on-screen text
6 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
Thanks for the suggestion @Kimberly | Mom of 2 🩷💙 #redvelvet #pumpkin #cookies #useitorloseitbasket #useitupchallenge