There are 7000+ languages in the world and I chose to study the hardest 🇰🇷

The video taps into the popular 'language learning' niche with a visually appealing aesthetic of studying, combined with the relatable challenge of learning a 'hard' language. The use of a dedicated app (Bunpo) as the primary tool makes the learning process seem accessible and modern.

The video shows a person studying Korean using a notebook with Korean alphabet and characters, and an app on a tablet and phone. The app appears to be a language learning application that presents lessons and exercises.