Why it worked
The video uses visually appealing colors and a satisfying process of candle making, which is inherently mesmerizing and shareable on platforms like TikTok. The short, silent format with clear visuals makes it easily digestible and engaging for a broad audience.
Summary
The video shows the process of making a square, multi-colored candle. It begins with a finished candle, then shows the mold being prepared, wax pieces being added, and finally, the melted wax being poured in. The finished candle is then shown burning.