WAS THE OPEN AI BRAND TRIP UNPAID?

@saronthings

260.2K followers · usually 89.3K views a post

Views

249.0K

Likes

24.9K

Comments

624

Shares

334

SoundTikTok sound · original sound - melodies9702

Why it worked

The video taps into a common sentiment among creators and consumers regarding the perceived value and compensation for influencer marketing, particularly for high-profile events. The creator's direct and slightly provocative questioning, combined with advice on handling criticism, likely resonated with a broad audience interested in the creator economy and AI industry.

Summary

The creator questions whether influencers who attended OpenAI's brand trip were adequately compensated, suggesting that the trip's perceived value (a free hotel room for a weekend) does not justify potential negative criticism. They advise against responding aggressively to criticism and instead encourage a nuanced conversation about the benefits versus concerns.

Structure

1Questioning the compensation for the OpenAI brand trip
2Expressing disbelief that it might have been for a free hotel room
3Advising against aggressive responses to criticism
4Encouraging nuanced conversation about perceived benefits vs. concerns

Product placement

OpenAI: ACTS - it is the company that sponsored the brand trip discussed in the video. Removing it would change the topic of the video. ChatGPT: ACTS - it is the product of OpenAI that is the subject of the brand trip. Removing it would change the topic of the video.

On-screen text

WAS THE OPEN AI BRAND TRIP UNPAID? @gracemccarrik Unwind with me on Chat GPT's first brand trip I'm on that GPT's first ever brand trip.

Original caption

Can you imagine risking it all for a free hotel room? CAN YOU IMAGINE???? #openai #brandtrip #contentcreator #aibubble #chatgpt

More from @saronthings

More breakout videos from this creator.

Transcript

I'm on Chat GPT's first ever brand trip. I'm going to say something about this Open AI brand trip, strictly from a coms and PR perspective. As someone who has been paid handsomely to assess risk and help people navigate through complex moments. My thing is, they better have paid you so much money. They better have paid you tens of thousands of dollars to go on this brand trip because after perusing all of these people's socials for a little bit, it's giving the vibe that you guys did this for a hotel room for just like a cute little weekend away. For free? For free? Please tell me this wasn't for free. Additionally, do not respond angrily or aggressively to any of the deserved criticism that you will be facing after making this strange choice. You either have to be open to having a nuanced conversation about what you perceive to be the benefits versus everyone else's concerns or you shut the fuck up. You zip it because doubling down on the juice baggery, it's not helping you and it's not helping the brand.