this guy ordering a whole bottle

The video likely worked due to its relatable and humorous depiction of an unexpected or excessive behavior in a specific social context (club at 10 am), tapping into shared cultural understanding and surprise.

The video shows a person ordering a whole bottle of Rumpleminze at a club at 10 am. The on-screen text expresses disbelief at this action.

Rumpleminze ACTS - it is a bottle of alcohol being ordered and served. Removing it would change the video's subject. It appears as a bottle on the bar.