Where we started..

@beccaanne_8

19.3K followers · usually 2.9K views a post

Views

1.0M

Likes

21.9K

Comments

267

Shares

622

SoundTikTok sound · original sound - liambrandon__

Promoted product

SheMed UKhttps://www.shemed.co.uk/?via=rebecca-banks&code=BECCA ↗

Why it worked

The video leverages the popular "before and after" transformation trend, which is highly relatable and visually compelling. The creator's personal testimonial and direct discount codes for a health and wellness service create a strong incentive for viewers to explore the product.

Summary

The creator shows a "before and after" transformation, implying significant weight loss and improved self-care. She shares her positive experience with SheMed UK, a service offering health and wellness tests and plans, and provides discount codes for viewers.

Structure

1Showing "before" state (implied weight gain/less self-care)
2Transition to "after" state (weight loss, improved appearance)
3Creator expresses satisfaction with her transformation
4Creator shares her positive experience with SheMed UK
5Creator provides discount codes for SheMed UK

Product placement

SheMed UK ACTS - it is a service that provides health and wellness tests and plans, and the creator is sharing her experience with it and offering discount codes. Removing it would change the video's purpose. SheMed UK APPEARS as the destination of the bio link. Removing it would not change what happens in the video.