Warning: Distressing content

@itvnews

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Why it worked

The video captures a shocking and unexpected event with a clear visual of a drone impacting a populated beach, creating immediate intrigue and a sense of urgency due to the distressing nature of the content.

Summary

A drone falls onto a crowded beach in Russia, causing an explosion. The video shows people swimming and enjoying the beach before the incident.

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Transcript, structure and on-screen text

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Original caption

Video shared by Russian-language Telegram channel captured the moment a drone fell onto a beach and exploded in the village of Arkhipo-Osipovka in Russia. Krasnodar Krai's regional governor Veniamin Kondratyev said on Telegram that at least seven people were killed, including three children. He has blamed Ukraine for the attack. Ukraine's authority has so far not commented on the incident. #russia #drone #beach #blacksea #ukrainewar