Post by @elvis_w_g

I do not believe in the best time to post. The best time is the moment you finish shooting it. I will shoot five videos in an hour, edit them, and have them posted within two hours. No waiting for some magic window. Because what exactly happens at 7:30 that does not happen at 9am? People will tell you confidently that most Kenyans are online at a certain hour. How do you know that? The government does not even know where people are at any given time. Yes, the platforms suggest times in your analytics, and I stopped following that entirely. Here is why. Waiting kills consistency. You shoot a video at 9am and decide to hold it until 7:30. Then 7:30 arrives and something comes up. Now you tell yourself you will post tomorrow at 7:30. That video may never go out at all. So if you shoot at 9am, post at 9am. If you shoot at 1pm, post at 1pm. And if you doubt me, run the test yourself. Post a video at your supposed best time. Then post a similar one the next day at a completely different hour. Compare the results. You will be shocked. There is no reliable pattern. Because what actually matters is the content itself. A strong piece of content stays strong whether it goes out today, tomorrow, or next month. Someone will find it and it will be valuable to them. So stop optimising the hour and start optimising the work. Create it. Post it. Move on to tomorrow's content. That rhythm is what builds a real body of work. Consistency beats timing every single time. That is my belief. If you disagree, that is completely fine. Just make sure you are actually posting. — Elvis W.