Why it worked
The video uses a common 'life hack' format with a surprising reveal, which is highly engaging on platforms like TikTok. The use of everyday items like shoes, duct tape, and a freezer makes the content relatable and encourages viewers to try it themselves.
Summary
The creator demonstrates a 'life hack' for shoes by placing duct tape on the sole, drawing a line, putting the shoe in a plastic bag, wrapping it in foil, poking holes, and freezing it. After freezing, they remove the shoe from the bag and foil to reveal the duct tape and line on the sole.