Why it worked
The video taps into the nostalgia and collecting hobby surrounding Pokemon, specifically targeting fans of the 30th-anniversary celebration. The visual appeal of opening packs and revealing rare cards is inherently engaging for this audience.
Summary
The video shows a person opening a Pokemon 30th Anniversary Binder Collection. They unbox the collection, revealing several booster packs and a binder, and then proceed to open the packs and display the Pokemon cards found within.