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@plentyobags — 30x breakout selling Vans | Overshot

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30.1×Talking HeadOther hookLifestyle

Hook

VANS dropped

@plentyobags

7.7K followers · usually 1.3K views a post

Views

36.9K

Likes

3.1K

Comments

125

Shares

492

Promoted product

2 videos2 creators→

Why it worked

The video capitalized on a trending social media interaction between two major brands, leveraging the humor and brand recognition of Vans to create engaging content.

Summary

The video discusses a playful social media exchange between Vans and Louis Vuitton regarding new sneakers designed by Pharrell. It highlights how Vans responded to comparisons between their shoes and the new LV designs, showcasing a humorous and engaging marketing tactic.

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Transcript, structure and on-screen text

4 beats, a 115-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

@vans yall are cracking me up for real #vans #pharrell #lv #sneakers