Why it worked
The video uses a playful and slightly confrontational approach to engage a stranger, creating a humorous interaction around food. The unexpected twist from 'shawarma' to 'pocket' adds an element of surprise and curiosity.
Summary
The creator approaches a person on the street and asks if they've tried shawarma before, implying they are offering it. The creator then clarifies that it's a 'pocket' and not a shawarma, and proceeds to ask the person if they want to try it.