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31.7Silent UGCStory Open hookLifestyle
Hook
We got a text… C U TMRW! 📱✨
@bamadeltagamma
31.7K followers · usually 14.1K views a post
Views
445.3K
Likes
55.9K
Comments
189
Shares
3.1K
Why it worked
The video likely performed well due to its relatable content for a specific demographic (university students during rush week) and its use of trending audio or visual cues common on TikTok, even without a clear product promotion.
Summary
Three women, dressed in a blue shirt with an anchor clutch, a Raggedy Ann costume, and a white shirt with a camera, are shown walking up stairs towards a building entrance. The video pans to show the building's address and then the three women entering the building and greeting someone.
Structure
- 1Exterior shot of a building with Delta Gamma letters
- 2Close-up of the house number '625'
- 3Three women in different outfits walking up stairs
- 4Two women enter the building, one in a Raggedy Ann costume
- 5The three women are inside the building
Product placement
Delta Gamma: appears as a logo on clothing and on the building. Removing it would not change what happens in the video.
On-screen text
625
Original caption
We got a text… C U TMRW! 📱✨ #bamadeltagamma #deltagamma #bamarush #universityofalabama #rushtok
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