SANTA CRUZ

@abc7newsbayarea

1.2M followers · usually 19.3K views a post

Views

251.1K

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10.5K

Comments

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Why it worked

This video likely performed well due to its timely reporting on a breaking news event, capturing viewer attention with a sense of urgency and local relevance.

Summary

Police are investigating reports of gunshots fired near the Santa Cruz Beach Boardwalk. Authorities have confirmed that no one was injured and there is no ongoing threat to the community.

Structure

1Breaking news intro with ABC7 logo
2Scene of police cars and crime scene tape
3Sign for Santa Cruz Beach Boardwalk
4Police officers investigating
5Evidence markers on the ground
6Casino building with police presence

Product placement

ABC7: This is a news channel logo that appears in the corner of the screen. Removing it would not change what happens in the video.

On-screen text

SANTA CRUZ BREAKING NEWS REPORTS OF GUNSHOTS AT SANTA CRUZ BEACH BOARDWALK NO INJURIES REPORTED; POLICE SAY THERE IS NO THREAT TO COMMUNITY abc7

Original caption

Police are investigating after shots were fired near the Santa Cruz Beach Boardwalk on Monday evening. Police say no one was injured or hit by the bullets, and there is no active threat to the community. #santacruz #santacruzbeachboardwalk #shooting #abc7news