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All breakouts
BNB mascara
23.4Talking HeadPOV / Skit hookEcommerce
Hook
Pov: mimpi buruk mascara BNB
@barenbliss_id
1.1M followers · usually 640 views a post
Views
15.0K
Likes
39
Comments
1
Shares
6
Selling · Other Product
Why it worked
The video effectively uses a relatable 'bad dream' scenario to introduce the product, followed by a clear demonstration of its benefits and a compelling discount offer, all presented in a visually appealing and native format.
Summary
The video showcases the BNB mascara, highlighting its ability to create voluminous and long-lasting lashes for up to 48 hours. It also promotes a special 70% discount for the 8.8 double date sale.
Structure
- 1Mascara falling into bed
- 2Showcasing multiple mascaras
- 3Announcing a special sale
- 4Demonstrating mascara application and results
- 5Highlighting long-lasting wear
- 6Promoting the sale with product display
Product placement
BNB (Barenbliss) mascara: ACTS - it is applied to eyelashes, making them voluminous and long-lasting. Removing it would change the video's demonstration of the product's effect. barenbliss: APPEARS - it is a logo on the product packaging and on screen graphics. Removing it would not change what happens in the video.
Original caption
Pov: mimpi buruk mascara BNB #barenblissID #barenbliss #barenblissindonesia #makeup #kbeauty #joyfulcleanbeauty #rolltovolume #rolltovolumemascara #volumizing #volumizingmascara #newlaunch #upgradedmascara #transferproof #mascara #newpackaging #newformula #waterproof #smudgeproof #tahanbanting #beautyanthusiast #officelady #longlasting
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