Why it worked
The video likely worked because it showcases a tangible award or recognition, implying success and celebration. The clear branding of "Tiger Wheel & Tyre" on the trophy makes it a subtle but effective product placement, associating the brand with positive emotions and achievement.
Summary
The video shows a woman holding a trophy with the "Tiger Wheel & Tyre" logo on it, smiling and interacting with people around her. The trophy appears to be an award or recognition related to the company.