SOAP SQUISH

The video likely performed well due to the satisfying ASMR nature of soap cutting and lathering, combined with the visually appealing colorful soaps and the calming sound of the water and bubbles. The use of a simple, repetitive action in a visually pleasing way appeals to a broad audience seeking relaxation.

The video shows a collection of colorful soaps being placed into a wooden basin filled with water. The hands then proceed to lather and agitate the soaps, creating a large amount of foam. The process continues with the hands mixing and manipulating the soapy water and soaps within the basin.