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9.6Talking HeadBefore / After hookCreator Economy
Hook
I'm not with iPhone 12 anymore
@martha21_n
1.6K followers · usually 488 views a post
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4.6K
Likes
167
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Why it worked
The video taps into the common desire for new technology and upgrades, using a simple visual comparison to highlight the transition between phone models.
Summary
The creator shows off their old iPhone 12 and then reveals their new iPhone 13, indicating an upgrade.
Structure
- 1Shows iPhone 12
- 2States they are no longer using iPhone 12
- 3Shows iPhone 13
- 4States they are now using iPhone 13
Product placement
iPhone 12: ACTS - it is shown as the phone the creator previously owned. Removing it would change the narrative of upgrading. iPhone 13: ACTS - it is shown as the phone the creator now owns. Removing it would change the narrative of upgrading.