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9.6×Talking HeadBefore / After hook

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Hook

I'm not with iPhone 12 anymore

@martha21_n

1.5K followers · usually 483 views a post

Views

4.6K

Likes

167

Comments

0

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0

Selling · Other Product

iPhone 13seen in 10 videos →

Why it worked

The video taps into the common desire for new technology and upgrades, using a simple visual comparison to highlight the transition between phone models.

Summary

The creator shows off their old iPhone 12 and then reveals their new iPhone 13, indicating an upgrade.

Structure

1Shows iPhone 12
2States they are no longer using iPhone 12
3Shows iPhone 13
4States they are now using iPhone 13

Product placement

iPhone 12: ACTS - it is shown as the phone the creator previously owned. Removing it would change the narrative of upgrading. iPhone 13: ACTS - it is shown as the phone the creator now owns. Removing it would change the narrative of upgrading.

On-screen text

I'm not with iPhone 12 anymore I am with iPhone 13 now

Transcript

I'm not with iPhone 12 anymore I am with iPhone 13 now