Credit: Staffordshire Police

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Why it worked

The video likely performed well due to its shocking and violent nature, capturing a real-world incident that evokes strong emotional responses from viewers. The clear CCTV footage and the news reporting context lend it an air of authenticity and urgency.

Summary

CCTV footage shows a man attacking a shop worker after being told there were no discounted items available. The incident occurred in a Morrisons Daily store, and the man was later sentenced.

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Original caption

CCTV footage has captured the moment a drunken teenager robbed a Morrisons Daily in a village near Stoke-on-Trent. William Shaw attacked the shopkeeper after being told there were no yellow sticker offers available. The 19-year-old has been sentenced to 28 months in a young offenders’ institution.