@samanthaproudmama — 5x breakout

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This has been the

@samanthaproudmama

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Views

49.8K

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5.6K

Comments

390

Why it worked

The video taps into the relatable and aspirational journey of a single mother achieving a major life goal, resonating with viewers through its emotional honesty and celebratory tone.

Summary

A single mother joyfully announces she has bought a house for herself and her son, marking a significant personal achievement. The video captures moments of celebration and anticipation for the upcoming renovation journey.

Structure

1Revealing a long-held secret
2Celebrating buying a house
3Sharing a proud moment as a single mum
4Announcing the start of renovations

On-screen text

This has been the hardest secret to keep... But I can finally say the words out loud... I bought a house Mum Mummy did it... Let the renovations begin... As a single mum, my proudest moment yet

Transcript

This has been the hardest secret to keep... I take one look at you, you take me out Of the ordinary But I can finally say the words out loud... I'm on the edge of my knife Staying drunk on my high Mum Mummy did it... The angels up in the clouds Are jealous now we've found I bought a house Will be ordinary You got me kissing the ground We're saved you are Shouting me what you've done Let the renovations begin... The angels up in the clouds Are jealous now we've found As a single mum, my proudest moment yet

Original caption

I have no words right now, just tears of joy. And tears of utter relief… I have been DESPERATE to tell you all, but if I’m honest, I’ve been terrified to. Worried that if I said it out loud it would all be taken away. But somehow, against all the odds, I did it. I bought a house. On my own. For my little boy 🥹 I have filmed the journey leading up to this moment so I’m going to share the hilights in the next couple of weeks… AND the huuuuuuge renovation journey begins! This is my third project house. Third time lucky. This time all on my own. Making this house a home for my boy 🥹🩷 Thank you for all your support guys. I literally wouldn’t be here without you. My job as a content creator made this possible, so I’ll always be in debt to you all 🩷🩷🩷 #newhome #newhouse #singlemum #renovation #homeowner