Why it worked
The video likely resonated due to its aesthetic appeal, focusing on the satisfying ASMR-like sounds of skincare products and the visually pleasing long nails. The 'grwm' (get ready with me) format is popular for its relatable, behind-the-scenes feel.
Summary
The video shows a person's hands with long, decorated nails interacting with various skincare products laid out on a wooden surface. The products include bottles, jars, and serums, suggesting a morning or evening skincare routine.
Structure
- 1Hands arrange skincare products
- 2Close-up on product labels
- 3Hands open a jar
- 4Hands pick up and examine serum bottles
- 5Hands interact with a pump bottle
- 6Final arrangement of products
Product placement
Torriden: A brand of skincare products. It appears on a large blue jar. Removing it would not change what happens in the video.
77% Centella Asiatica: A type of toner or essence. It appears on a clear bottle. Removing it would not change what happens in the video.
Goodal: A brand of skincare products. It appears on a serum bottle. Removing it would not change what happens in the video.
Torriden Ceramide: A type of skincare product. It appears on a large blue jar. Removing it would not change what happens in the video.
Sea Salt: A type of skincare product. It appears on a small brown bottle. Removing it would not change what happens in the video.