Why it worked
The creator uses a popular "combo" technique for lips, which is a common beauty hack. The use of two well-known brands also likely contributed to the video's reach.
Summary
The creator applies lip liner and then lip gloss to her lips. She is showcasing two makeup products, a lip liner from Makeup Forever and a lip gloss from Rhode Skin.
Structure
- 1Creator applies lip liner
- 2Creator applies lip gloss
- 3Creator shows off finished look
Product placement
Makeup Forever liner (acts: used to apply makeup, changes appearance, removing it would change the video's outcome) + rhode skin gloss (acts: used to apply makeup, changes appearance, removing it would change the video's outcome)
On-screen text
elite combo: @makeupforever liner in anywhere caffeine + @rhode skin gloss in salty tan 🤍