Over the past few months, I've noticed so many people

@solsticeco.co

1.4K followers · usually 1.5K views a post

Views

24.1K

Likes

3.5K

Comments

125

Shares

219

SoundTikTok sound · Velvet Balcony

Promoted product

ICON bag

Chic and Functional Leather Shoulder Bags

2 videos

Why it worked

The video effectively uses a "what's in my bag" format, which is highly relatable and visually engaging for viewers interested in organization and fashion. The clear demonstration of the bag's features and its affordable price point likely contributed to its appeal.

Summary

This video showcases the "Icon bag" from Solstice, highlighting its functional design with numerous pockets for daily essentials. The creator demonstrates how various items like a water bottle, makeup, tech gadgets, and personal items can be organized within the bag, emphasizing its practicality for busy individuals.

Structure

1Introduction and purpose of the recap
2Introducing the "Icon bag"
3Showcasing interior pockets and their uses
4Demonstrating storage for essentials and valuables

Original caption

hello to your next functional and chic leather bag😍… #shoulderbag #totebag #whatsinmybag #affordablebags

More from @solsticeco.co

Product placement

Solstice (logo on bag) - appears on the bag, does not act. Removing it would not change what happens in the video. Owala Sipper cup - appears in the video, is placed in the bag. Removing it would not change what happens in the video. Maybelline Superstay Matte Ink (lipsticks) - appear in the bag, are placed in lipstick pockets. Removing them would not change what happens in the video. IT Cosmetics No-Sebum Mineral Powder - appears in the bag, is placed in a slip pocket. Removing it would not change what happens in the video. Apple AirPods Pro - appear in the bag, are placed in a slip pocket. Removing them would not change what happens in the video. Kindle - appears in the bag, is placed in the main compartment. Removing it would not change what happens in the video. Coach (wallet) - appears in the bag, is placed in the main compartment. Removing it would not change what happens in the video. ESW Beauty Revitalisant Serum - appears in the bag, is placed in a slip pocket. Removing it would not change what happens in the video. Up & Up Hand Sanitizer - appears in the bag, is placed in a zipper compartment. Removing it would not change what happens in the video.

Call to action

shop below

On-screen text

Over the past few months, I've noticed so many people following our page and I think it's time to do a little recap Meet the Icon bag This bag was intentionally designed for the girls who live out of their bag I designed it to have tons of pockets and space for all of your daily essentials This interior side pocket was initially created to provide a space for your digital camera, so it wouldn't get scratched up by your keys, but it also fits an Owala Sipper cup perfectly We also have a key leash because I'm a busy girl, you're a busy girl, and there's no time to waste on digging around for your keys There are two lipstick pockets so you can easily pack your everyday lippies and right behind it has two slip pockets I like to store my makeup here, but it can really be for anything The main compartment holds my Kindle, wallet, and honestly, whatever else you want to throw in I'm the mom of my friend group, so I'm always holding people's phones, keys, wallets, and the pockets don't stop there On the other side, you'll find a zipper compartment to store any other valuables, and on top of it all, in this little crease, you will find a hidden zipper pocket I'm all about keeping my cash, tampons, pads, wet wipes, and passports and whatever else locked up in this pocket and out of wandering eyes And last but not least, the back of the bag also has another slip pocket to throw your receipts or phone in, and it's a perfect slot to grab anything out at ease So, there's your recap Meet the Icon bag and the best part, she's only $70 Okay, bye

Transcript

Over the past few months, I've noticed so many people following our page and I think it's time to do a little recap Meet the Icon bag This bag was intentionally designed for the girls who live out of their bag I designed it to have tons of pockets and space for all of your daily essentials This interior side pocket was initially created to provide a space for your digital camera, so it wouldn't get scratched up by your keys, but it also fits an Owala Sipper cup perfectly We also have a key leash because I'm a busy girl, you're a busy girl, and there's no time to waste on digging around for your keys There are two lipstick pockets so you can easily pack your everyday lippies and right behind it has two slip pockets I like to store my makeup here, but it can really be for anything The main compartment holds my Kindle, wallet, and honestly, whatever else you want to throw in I'm the mom of my friend group, so I'm always holding people's phones, keys, wallets, and the pockets don't stop there On the other side, you'll find a zipper compartment to store any other valuables, and on top of it all, in this little crease, you will find a hidden zipper pocket I'm all about keeping my cash, tampons, pads, wet wipes, and passports and whatever else locked up in this pocket and out of wandering eyes And last but not least, the back of the bag also has another slip pocket to throw your receipts or phone in, and it's a perfect slot to grab anything out at ease So, there's your recap Meet the Icon bag and the best part, she's only $70 Okay, bye

Little pockets and sections for everything <3 #whatsinmybag #leatherbag #iconbag

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ICON bag

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