Promoted product
TikTok Shop
Why it worked
The video uses a relatable and humorous approach to a common creator struggle, leveraging a popular meme format (crying child) to evoke empathy and engagement from other creators facing similar challenges.
Summary
The creator, Lorena Dutra, shares her TikTok Shop dashboard showing $0.00 in sales, expressing her disappointment with a crying emoji overlay. She highlights that despite gaining over 12,000 views, there have been no sales, indicating the struggle of a TikTok Shop creator.
Structure
- 1Creator's name and TikTok Shop dashboard shown
- 2Dashboard displays zero sales and commission
- 3Creator expresses disappointment with crying overlay
- 4Highlights gaining views but no sales
Product placement
TikTok Shop: ACTS - it is the platform being used to check sales data. Removing it would change what happens in the video. It is the subject of the video.
Lorena Dutra | TTS: APPEARS - this is the creator's name/handle, visible in the top left corner. Removing it would not change what happens in the video.
On-screen text
Hey, Lorena Dutra | TTS!
Account: Healthy > PPS: 4.8 >
Bronze
Fashion
Featured Shop Creator
View >
POV: Me checking my
TikTok Shop dashboard
and seeing no sales
Today
Attr. GMV
$0.00
Attr. items sold
0
Est. commission
$0.00
You gained 12761 more views
Featuring "Exposure plus" brought extra views over
the past 7 days.
TikTok Shop toolki
Collab invites
Product
Marketplace
Manage
showcase
Earnings
End of July v