Why it worked
The video taps into the popular trend of home decor and DIY transformations, specifically focusing on a visually appealing aesthetic (pink kitchen). The use of satisfying cleaning and application sequences, combined with the clear before-and-after potential, likely contributed to its engagement.
Summary
The creator is in their kitchen, which is mostly gray and stainless steel. They are in the process of redecorating it to be pink. The video shows them cleaning the backsplash and applying pink tile stickers to it.