Selling · Other Product
Flashlight+
Why it worked
The video uses a relatable and humorous premise of a ridiculous startup idea to engage viewers. The unexpected and absurd nature of locking a flashlight behind a high paywall creates a strong hook and encourages sharing.
Summary
The video showcases a humorous startup idea called "Flashlight+" which locks the phone's flashlight behind a $399 one-time payment. The creator then directs viewers to "stupidstartups.com" to create their own startup ideas.
Structure
- 1Creator laughs and covers mouth
- 2App interface shown: Flashlight+
- 3App interface shown: Pay to unlock for $399
- 4Call to action: Go to stupidstartups.com
Product placement
Flashlight+ (app): Acts - it is an app that locks the flashlight behind a paywall. Removing it would change the video's content. stupidstartups.com (website): Acts - it is presented as a place to make your own startup idea. Removing it would change the video's call to action.
Call to action
Go to stupidstartups.com to make your own
On-screen text
bro rate my startup idea 💀🌹
Flashlight+
Pay to unlock
Your flashlight is now locked in the on position. Upgrade to Flashlight+ Premium to turn it off.
$399 one-time
Pay $399 & Unlock
Demo interface only - no payment will be collected
Go to stupidstartups.com to make your own