I'm not even joking

@ashleymariefrye

23.9K followers · usually 4.2K views a post

Views

503.8K

Likes

37.1K

Comments

241

Shares

6.2K

SoundTikTok sound · original sound - ashleymariefrye

Promoted product

Big-Ass Bag 80L

Why it worked

The creator uses humor and relatable exaggeration (the sheer size of the bag, the idea of buying it for 'research') to create engaging content around a product, making it memorable and shareable despite the lack of a direct call to action.

Summary

The creator expresses humorous disbelief and desire for an oversized "Big-Ass Bag 80L" priced at $248, stating they would buy it for research and could fit inside it.

Structure

1Expresses disbelief about the bag
2States intent to buy for research
3Humorously suggests fitting inside
4Reveals the bag's name and price
5Confesses love for big bags

Product placement

Big-Ass Bag 80L: ACTS - it is the subject of the video, being shown and discussed. Removing it would change what happens in the video. Lululemon: APPEARS - it is the brand of the bag, visible as a logo on the product image and mentioned in the caption. Removing it would not change what happens in the video, but would remove brand context.

On-screen text

Big-Ass Bag 80L $248 Colour Black/White/Silver New New Size ONE SIZE One Size

Original caption

Lululemon really did their big one with this 🤣 #lululemon #lululemonnewarrivals #lululemoncreator #greenscreen